CHARACTERIZATION AND ANALYSIS OF AGRO-AQUA FOOD MARKETS

The food markets, both from agriculture and water, have characteristics that make them particular and that condition their supply, the structure of their chain, their integration and their traceability, among others.  Therefore, its study requires the contribution of specialists.

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Today, the highest demands of health, food safety, animal welfare, sustainability and unfair commercial practices impose new conditions to the production and supply of food on worldwide.

EVALUATION OF EXPORT PROJECTS

International markets are a permanent opportunity for new business for food exports, but it is necessary to evaluate in which cases there are real competitive advantages and which is the attribute or condition that gives the differentiating value and should be exploited.

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For example, today China is recognized as the world's consumer country, and Chile has important comparative and competitive advantages to access it, but competition is strong and it is necessary to correctly evaluate opportunities and business models for it to be successful options.

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In the same way, Chile is an attractive market for some food´s imports, which often forces domestic production to prefer external markets than domestic ones.

DEVELOPMENT AND MANAGEMENT OF SECTORAL PROGRAMMES AND PROJECTS

The programs and projects are a bridge that allows developing ideas, joining wills, joining criteria, raising public resources and uniting different organizations working together for the same objective.

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The correct design and execution of programs and projects is a path that makes possible developments initiatives and solutions to problems that otherwise would not be possible.

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Some of them are brand positioning programs, environmental management protocols for commerce, quality and safety standards, and prevention of food fraud.